Hill Yow F1BBS Seminar

    I come across this seminar in The Star about a business talk about How To Improve Business Without Lower your Price. Mr Hill Yow who is a business coach who is known as the M.A.D marketer share about the principle and system of business. Mr Hill Yow stress about the importance of marketing in any business by giving example like Microsoft is a world class marketing company that focus mainly on marketing.
   Mr Hill Yow also share about a few business and marketing strategy which is mind opening to me which is a newbie in doing business. Mr Hill Yow's strategy is very basic and simple but very important for instance how to increase sales by increasing Average Sales Value, increase purchase frequency,increase conversion rate and increase no.of leads. By increasing the 4 things above, even by few percentage will results in growth of sales.
  At the end of this seminar, Mr Hill also offer an advanced seminar which will cover
-How to increase price without increasing price
-how to price your product higher to make it sell even more
-how to make your business unique even your business is not unique
-how to give outrages guarantees with low downside risk
-how to get Oprah Winfrey to be your spoke person
-7 word secreet of cross selling your customers without opening your mouth
-how to get the main media to endorse your products
how to get instant 5 star rating for your product and business without contravening the laws.

 Hill Yow also mention a few books as bonus  to those who sign up for the seminar which are
-Magnetic Marketing by Den Kennedy
-Scientific Advertising by Claude Hopkins * this book is the marketing book that every marketing guru have read
-Stealth Marketing by Jay Abraham
-27 Most Common Deadly Marketing Mistakes by Hill Yow

Overall i think that Mr Hill Yow is one of the very few business coach is malaysia who absorbs the best marketing skills form world class guru and become an expert himself and helping out the local business.